César Ruesgas — Design Practice
Multidisciplinary designer working across digital products, visual identities, and communication, based in Barcelona.
Moving between disciplines and mediums, combining strategy, creativity, and craft to turn ideas into clear, meaningful, and well-made experiences.
Contact
cesarruesgas@gmail.com
+34 687 978 271
Linkedin, Instagram
Worked with
VML [2026]
North [2021–2026]
Z1 [2019]
Ironhack [2018]
Tribal Worldwide [2017]
Ogilvy & Mather [2015]
BabyDog [2014]
Cuatrocento [2013]
Archive
A growing collection of projects, explorations, details, and everything in between.
Currently available for freelance
Morpheus Designs
Branding · UX/UI · Web Design
Overview
Brand and website for a 3D parts manufacturer, designed to make a complex product catalog easy to navigate for technical buyers.
Approach
Built the brand identity and a flexible style guide first, then translated it into a website with clear, structured layouts for browsing the catalog.
Team
Albert Ramon, Victor Navarro
Eholo
UX/UI · Web Design
Overview
Website redesign for a platform helping psychologists manage clients, payments, and appointments — aimed at improving SEO and lead quality.
Approach
Expanded the existing branding into a full style guide and design system, then built a scalable interface with dynamic pricing previews for different user volumes.
Team
Albert Ramon
Oro Vivo
UX/UI · Art direction
Overview
E-commerce redesign for a jewelry brand, bringing the elegance of their physical stores online and supporting engagement ring purchases.
Approach
Researched and wireframed a clearer shopping journey, then designed a personalization preview so customers can visualize engraved names before buying.
Team
The North Studio
Bitcoin Lessons
UX/UI · Product Design · Illustration
Overview
Mobile app helping people learn Bitcoin fundamentals through a playful, accessible experience for a broad audience.
Approach
Took existing wireframes and turned them into a gamified UI system with illustrated elements, designed to hold up across many screen sizes.
Team
César Álvarez, Z1
Little Buddha
UI Design · Creative Development · CMS Implementation
Overview
Portfolio website for a Barcelona packaging-design agency, built around their philosophy of “Awakening Brands.”
Approach
Translated that idea into a dynamic project library and expressive team section, delivered on a custom WordPress CMS with motion graphics.
Team
The North Studio
Leti Pharma
UX/UI · Web Design
Overview
Digital ecosystem redesign for a pharma company spanning Allergy, Dermatology, and Animal Health, unifying several business areas under one identity.
Approach
Ran a workshop with each business area, then defined a shared visual system and navigation structure flexible enough for every section to keep its own voice.
Team
VML
